Today 90% of the world is online on a Touchscreen device. More than 60% of users are searching for local information around them, respectively. Tapouts are the best in class enabler of Omnichannel Marketing Innovation #Simplified. Its a known fact that the sum of all online activity today can be attributed to 1 key trend which have emerged to be dominant & consistent across the world and that is tapping on a screen to engage with content. Hence tapouts are omnichannel customer journey touchpoints.